Wednesday, July 28, 2010

CHOCLAT SIN #23


IT'S BEEN A WHILE SINCE I POSTED a chocolate recipe.  I can't actually call this a recipe, but it does involve chocolate.  Perhaps you're familiar with this product..I must have had my head in the clouds for the last year, but I'm catching up. 

It turns out that Le Whif is a small tube of pure, organic chocolate powder that you breathe into your mouth.  Whiffing is happening all over the world.  A quick puff from the patented lipstick sized tube starts the taste experience.  Chocolate flies through the air from the end of the cylinder and sprinkles onto your tongue through small holes in the mouthpiece.  AAhhhh....

Invented by Harvard Professor David Edwards with the help of engineers, designers, and students, Le Whif was launched in April 2009 in Paris.  Le Whif contains hundreds of milligrams of tiny food particles.  Place the tube between your lips and breathe in gently.  The particles are picked up by the air stream, and they fall on your tongue.  You suddenly have the experience of flavor! 

Other inventions may have a slow road to popularity, but chocolate fills a universal need and the quicker we can have instant chocolate gratification, the better.  You can buy this all over in mixed packs of 3 or 18.  The flavors are raspberry chocolate, chocolate, and mint chocolate.  What's next for whiffing?  You can whif coffee, and get the kick of caffeine.  And no cup to wash.

I don't have one yet.  I can run down to Dylan's Candy Bar, (Dylan's daddy is Ralph Lauren, just saying), where they keep Le Whif in stock.  I think I'm a bit resistant.  Call me old fashioned.  I sort of like the sensation of dark chocolate melting on my tongue, calories and all.  I will lick my fingers if no one's looking. 

But there is something tempting about chocolate air.  I dream of a roomful of sexy, wafting chocolate.  No, make that a planet, where the atmosphere is serious bitter sweet.   


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18 comments:

willow said...

I think I'm a bit old fashioned, too. The puff of flavor would make me crave the real thing all the more, I'm afraid!

Lyn said...

Hi Willow-
Thank you..as they say..there's nothing like the real thing, baby!!

Derrick said...

Hi Lyn,

You haven't told us how much this little delicacy will set us back? Several bucks I would imagine, especially from Dylan's Candy Store!

Lyn said...

Hi Derrick-
I did try to get the price..everytime I clicked on "Buy Now", it disappeared..maybe Le Whif will too!!

Everyday Goddess said...

Le Whif sounds like something out of Woody Allen's Sleeper.

I like eating, personally.

Vicki Lane said...

Lord have mercy! Is this how those X-ray socialites indulge and keep their figures? Next -- whiffers for Thanksgiving dinners... double cheeseburgers . . . lobster dinners...

Jeane said...

hmmmmm, whif - I don't think I'm a whif girl - I'd probably have all the puffs done within the first hour - this little pretend lipstick tube looks more like a shotgun shell to me xxo

Lyn said...

Hi Everyday Goddess-
That is funny..stored next to the orgasmitron, I guess!!

Lyn said...

Hi Vicki-
Probably doing it right now..pass the gravy whif, please!!

Lyn said...

Hi Jeane-
Kind of a cute stocking stuffer, don't ya think? Me too, I'd rather have something to chomp on..

Sam Liu said...

How has this passed me by? I am the complete chocoholic, Le Whif (love the name) sounds very interesting and rather wonderful. I shall have to give it a go :D

Lyn said...

Hi Sam-
Please let me know if you do try it..I too can never get enough chocolate!!

Paul C said...

This post is most interesting. One other potent ingredient I would recommend is cinnamon. I have some ground cinnamon in a small bottle that I use to sprinkle on my green tea.

joanny said...

Lyn

It seems a lot like smoking? a great marketing ploy -- a legal addictive stimulate, wow, amazing stuff they put out there, No thank you -- only the real thing will do for me, love eating good chocolate.....Joanny

Being there was some discussion on price here is an excerpt from a marketing agency for those who are interested.

The product: Le Whif, a puffable chocolate canister that offers the sensation of eating chocolate without the calories.

The Price: About $2 per three puff inhaler.

The Verdict: The size of a container of Chapstick, you pull the telescoping Le Whif out to coat your entire tongue and mouth with a tiny amount of chocolate. The "essence" of chocolate, as it was described to me.

Words cannot capture the humiliation of inhaling a chocolate/raspberry Le Whif, then coughing the sugar out of my lungs, like a first time cigar smoker but even more pansy. (Supposedly the 80 to 300 micron chocolate pieces are too big to enter the lungs, so it's possible that I just sucked down a nasty coat of chocolate into my trachea.)

My second and third puffs, however, were more successful. The sensation is akin to sucking a tiny bit of cocoa powder through a straw. And while not necessarily enjoyable in any way, it was admittedly a lot of chocolate flavor for only .8 calories a stick.

Lyn said...

Hi Paul C-
Now that is something I've got to try..green tea and cinnamon...thanks!!

Lyn said...

Hi Joanny-
Now that's a comment! Pretty much the research I came up with..they say it can't enter the lungs, so maybe you swallowed a fly.
I'd rather have a truffle,but if someone passes me a Whif, I might just inhale!

sheri said...

lyn, thanks for the bravery it took to not only share about this inhaler but to actually try it...i got such a good laugh whilst picturing you getting this thing right! as for me, it seems like a waste of two dollars when i could buy and enjoy the real thing...better a bite than to pretend ;)

Lyn said...

Hi Sheri-
No, dear, I haven't tried it! I'm not brave(in any way)..would try it only if someone passed it to me!! Did see some odd people chugging on it on TV...it's easier to buy a Hershey bar!

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